With the Custom report format, you can produce crisp, clean, all-encompassing reports in a responsive and easily shareable format.  To learn more about using Custom Report, check out this post or download this Cheat Sheet. You may also like to download this Cheat Sheet for future reference on the benefits offered by web-based reports, such as Custom Report.

Selecting the Custom format in Mediaportal Report Builder will generate a web-based report. Custom reports have some cool additional features, like advanced theming options and the ability to include external content in your reports.

Using the Custom report, you’ll notice dynamic reporting tools at your fingertips.

• Customisable look and feel. The Custom report format gives you the ability to produce reports that reflect the personality and brand of your organisation, using your own header, logo and colour palette.
• Create an all-encompassing report. Create a single source for key media and company information with the ability to include external content such as board reports, web links or other relevant items.
• Easy to read reports, for busy stakeholders. Keep your organisation in the know and enable stakeholders to find and easily digest the content relevant to them with a navigation menu and customisable sections. Just tick the Section List checkbox under Display Options on the left hand side of your screen.
• Share the love. Easily distribute your report directly from Mediaportal via a simple web link that can be shared anywhere, anytime in a responsive format optimised for mobile experience.

For more information on how to build your Custom report, check out this article. There’s also some FAQs here in case you have any questions.

Why use a custom report over a PDF report?

PDF reports have always been pretty popular with our clients. The Isentia team is definitely considering rolling out additional features like branding and external content to other report types, like PDF and Email. There are always going to be some limitation to these formats, and there’s a lot more that you can do with a web-based report.

There are lots of reasons you should consider using Custom reports instead of PDFs: 

• PDFs don’t look great on mobile – you often have to pinch and zoom to see what you want. Mediaportal reports are often shared with mobile-first stakeholders, like a CEO who is always on their phone. Web-based custom reports are fully responsive, so they look awesome on mobile.
• Custom reports are really easy to share. You can send your report link via email from Mediaportal or copy and paste the link to share everywhere. If your boss is in a cab on the way to an important meeting just compile the content they need to see into a Custom Report, and then SMS them the link. That link is also easy to share on internal communication tools like Yammer, Slack or Workplace by Facebook.
• Web-based reports are much more lightweight, and they can easily display external content and all of the new customisable branding options. You can even add a GIF as your header image or logo!
• The report is just sent as a link, which overcomes limitations on the size of emails which can be received by certain systems – you might have noticed that your iPhone automatically converts larger emails into plain text.
• Custom Reports give the Isentia team more flexibility for future development – e.g. live reports that update in real time or report usage tracking.

Please share any feedback that you have about Custom reports with your Account Management Team.