We’ve introduced visuals and features to help you recognise and manage syndicated stories in Mediaportal across multiple media types.
When a story is published on multiple websites or publications, they are considered to have been syndicated, whether or not there is a proprietary relationship between the outlets.
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What makes something syndicated?
Our system marks a media item as a syndication if at least 80% of the text is the same. Only the body of the text is used in this comparison; any differences or similarities in the headline are disregarded. This means that a single story, when published on (say) theaustralian.com.au and in the newspaper version will now clump together.
We’ve decided NOT to limit our definition of ‘syndicated’ to those from the same publisher. This means that content coming from wire agencies, such as Reuters or Associated Press, will be considered syndicated even if their stories are reprinted by different publishing houses.
This syndication grouping works regardless of the display group options you choose when viewing your coverage in a brief or personal folder. For example, if you group coverage by Location, and two similar items are from the same Location, then they will group together.
Note that only syndications that also meet your date range criteria will be displayed.
When items are clumped together, changing sentiment on one item in a syndicated group changes the verified sentiment for all items in the group.
This makes it easier to manually verify the tone of multiple items that are similar. If you want change the sentiment of just one media type.
Items in the grouping are still counted as separate clips, meaning that they will be counted individually in the dashboard.
You’ll only see the syndicated items that match your scope – e.g. if you’re only tracking your keywords across national and metro publications, you won’t see regional syndicates.
Syndication at this time will not display in Analytics, Search, Personal Folders, Report Builder, or in produced reports and alerts; and is only available for online news at present.
Syndication in Search
When running Mediaportal searches, you can choose whether or not you would like syndicates to group or appear separately by using the Group syndicates checkbox under the search filter options.
Syndication in Feeds
You can also manage syndicated items in Feeds & in the app. In Feeds or the App if you no longer wish to see every instance of a story, please untick the ‘Include Syndicates’ box in the feeds configuration module.
Syndication in Reports
Select Detail syndicates to include syndicate lists in your report, showing other outlets which have also run the story. Use this option when a simple list is all you need to express to your report recipients that the story has been spread widely. This will reduce scrolling for your report recipients.
